Ripple

The ripple is a unique graphical pattern. It is formed by the combination of concentric arcs proceeding out of the central ring. The ripple is used primarily in high-visibility brand carriers such as the cover slide of PowerPoint presentations, the front cover of brochures, printed materials, advertisements, posters, billboards and more. It can also be used as a graphical element on the walls of office premises and the inner pages of magazines and brochures.

Ripple color, positioning and text placement

The arc

Placement of the arc

Adaptibility

Visual composition: narrow

Visual composition: portrait

Visual composition: landscape and square

Visual composition: wide and ultra-wide

The ripple is primarily used in combination with the logo and brand promise. The size and placement of the ripple are defined by the free space within the image and text. The ripple offers the advantage of flexibility in its sizes and color.

A combination of the red ring and a grey spiral pattern suggests the impact and resonance associated with power tools, compressors and construction equipment.

Ripple formation

Whether it's through drilling, tightening, fixing, joining, air compression, breaking or blasting, the ripple captures the energy and power we bring to operations across industries – from infrastructure and maintenance to construction CP Ring and a wide range of industrial applications.

DO NOT

Tamper with the shape of the ripple
Use more than one ripple on a surface