The color of the ripple is defined by the image or background. If the image is dark, then it is preferable to use a lighter version of the ripple, and if the image is light, then a darker version of the ripple is preferred. The red ring should be used consistently. The color of the text within the ripple may vary depending on the background contrast; it may be white or black. The margin around the text is the height of the logo (Y). The transparency of the ripple can be adjusted from 20% to 80%. However, the red ring should always be solid, so the transparency should be 0%. The minimum ripple size is 125 mm. For standard collateral, the maximum size is 150 mm.