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2. BASIC IDENTITY
ICONS
Icons and colors
The icons have been designed to convey information and suggest interaction in a simple and direct manner. Icons are made up of the fewest elements possible.
The constructed style is created by means of filled-in blocks with rounded corners. Primary brand colors are used for the icons and in cases where the primary brand colors are not enough, use secondary brand colors.
The icons must be in the primary and secondary colors of Chicago Pneumatic. They can also be reversed as shown in the examples here. The preferred shape behind the icon is a circle.
- Low level of detail
- Simplified shapes
- One-dimensional, flat appearance and no perspective
Icon examples
Regular
Inverted
DO NOT
• Use sharp corners
• Use detailed illustrations as icons
• Use tints for icons