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2. BASIC IDENTITY
BRAND IMAGES
People, passion and performance are integral to the Chicago Pneumatic brand. So the visual aesthetic of our images must convey power and passion. Images must come across as authentic and assured and must focus on the essentials. The images should be carefully composed, and they should not look staged.
The environment in the image must come across as natural. This paves the way for the creation of images that are high-quality and emotionally-charged. The images must move and attract the viewer while also expressing our bold, sophisticated and passionate attitude.
