Placement of the arc

It would be preferable to have it included in every collateral. It may be white or black. The size of the arc is defined by the height of the CP ring. No transparency is allowed. It can be placed either on the top or at the bottom of the page. The preferred logo position within the arc is the top left or the bottom right corner. The brand promise is always placed opposite the logo and should be aligned to the top or bottom of the logo as shown in the examples here.