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3. DIGITAL MEDIA
E-MAIL SIGNATURE
E-mail signature
E-mails play an important role in business communication. A uniform e-mail signature portrays consistency, which is essential for the brand. While writing e-mails, it is important for the receiver to understand who you are and what your title and contact information is.
The web address and brand promise should always be included, but do not add more messages in the signature – it distracts from the main message. It is also important to use a signature that will be understood correctly; therefore, we should never use any symbols in the signature
Guidelines
First name, last name: Arial bold 10 pt., black color
Job title, Area of responsibility: Arial regular 8 pt., black color
Company name and other signature details: Arial bold 8 pt., black color, E-mail & website: Arial regular 8 pt., red color: #ED1C2E
Address and other details: Arial regular 8 pt., black color
Brand promise: Arial bold 10 pt., red color: #ED1C2E
Note: Accessing the signature link, make sure you are connected to AC network.
NOTE
• The same information must be included in mobile device signatures.
The email signature generator is available at
Click here