© 2024 Chicago Pneumatic I www.cp.com
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Brand manual - Edition 2024
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1. Introduction
Introduction
Brand promise and boilerplate
Brand building and messaging framework
Brand personality
Employee Value Proposition
Tone of voice
Style guide
Brand governance
Copyright information
Accessibility guidelines
Responsibility and contacts
2. Basic identity
Logo
Logo and brand promise
Colors
Typography
Ripple
Word cloud
Brand images
Boilerplate usage
Table styles
Charts and graphs
Icons
Illustrations and infographics
3. Digital media
Video and motion branding
Website and intranet branding
Social media
Presentation (PPT)
E-mail signature
4. Print media
Brochure
Posters & roll-ups
Flyers
Advertisements
Magazines
Certificates
Business cards, address labels and compliment slips
Business letterheads and envelopes
Vehicle branding
Package labels
5. Promotional material
T-shirts and giveaways
6. Exhibitions
Exhibitions/stall design
7. Premise branding
Om-site branding external
Interiors
Flags
8. Public relations
Press releases
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2. BASIC IDENTITY
RIPPLE
Adaptibility
Though the position of the ripple is flexible, make sure that the red ring is always placed well within the margins. Also, never place the ripple at the center of the page. The ripple must always be placed off-center. The standard ripple unit is provided in the templates.
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Maintain sufficient free space between the red ring and the text as shown here.
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Different ripple placements