Brand promise and Boilerplate

A brand promise is a statement that combines core competence and business culture into a unique expression of value for all stakeholders. It connects with our customers emotionally and is the differentiator that sets us apart. The brand promise is extensively used internally and externally to remind and reinforce what Chicago Pneumatic stands for.

It is recommended that the English version of the brand promise be used as far as possible to retain the essence and power of the promise. For translation of the brand promise, contact the Chicago Pneumatic Brand Council. There are two formats: one horizontal and one vertical. The promise is always written with a capital “P” and a full stop after each word. The font of the brand promise is Arial Bold; however, when the promise appears in the body text, it should not be bold.

Horizontal lockup

Preferred lockup for all communication collateral
Can be used on primary colors

Vertical lockup

Preferred when there is limited horizontal space
Can be use on primary colors

Note: For usage of the brand promise in communication collateral, please refer to the Logo and brand promise & Typography page.

Brand boilerplate

The boilerplate is an important piece of standardized text that clearly and concisely sums up the brand's mission, vision and outlook. It is normally affixed to specific pieces of corporate communication, such as press releases.

At Chicago Pneumatic we have a passion for performance and long-lasting partnerships. Since 1901, we have been committed to reliability based on technology and trust.

Note: For usage of the boilerplate in communication collateral, please refer to Boilerplate usage.