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1. Introduction
RESPONSIBILITY AND CONTACTS
Chicago Pneumatic Brand Governance
Chicago Pneumatic Brand Governance is responsible for the visual identity of the Chicago Pneumatic brand, which includes the following:
Providing a brand identity manual
- Ensuring that the guidelines are clear and easy to understand and follow
- Keeping the brand manual updated
- Providing training and support to all Chicago Pneumatic communication professionals
Divisions
Communications managers in the divisions using the Chicago Pneumatic brand are trained in the brand positioning program and will provide guidance on the brand guidelines.
The communications managers should do the following:
- Safeguard the implementation of the guidelines that apply to the Chicago Pneumatic brand
- Provide training and support
- Continuously follow up on the guidelines through internal audits and correct any deviation
Role of the Chicago Pneumatic Brand Council
The Chicago Pneumatic Brand Council safeguards and develops the Chicago Pneumatic brand and trademarks and has representatives from each Business Area, Corporate Communications and the Legal Department.
More information about the Brand Council can be found in the Communication Forum in the Hub:
Chicago Pneumatic Brand Council
Please contact your divisional communications manager or regional corporate communications manager for more detailed information.