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2. BASIC IDENTITY
WORD CLOUD
Word cloud types
The Chicago Pneumatic word cloud is a creative design element that can be used to reinforce our identity and brand promise in various channels of communication.
The word cloud exists in several color combinations. The red text on black background is the preferred version. For PowerPoint presentations, the red and black text on white background is used. The files are available on the Communications Forum in the Hub. Graphical word map can be used in presentations, brochures, wall branding etc. Of the four options shown here, we strongly recommend use of the ripple world map option featured below, wherever possible.
