Boilerplate usage

The boilerplate is an important piece of standardized text that clearly and concisely sums up the brand's mission, vision and outlook. It is normally affixed to specific pieces of corporate communication, such as press releases.

Our boilerplate text concisely describes what Chicago Pneumatic stands for. The following text is the approved boilerplate text, and it should preferably be used on all marketing literature. The full version can be used in presentations, press releases etc., and the short version can be used on marketing material such as brochures or in cases where the space is less.

Full version

At Chicago Pneumatic, we have a passion for performance and long-lasting partnerships with our customers in industrial applications, construction, infrastructure and maintenance. Since 1901, we have been committed to reliability based on technology and trust.

Short version

At Chicago Pneumatic, we have a passion for performance and long-lasting partnerships. Since 1901, we have been committed to reliability based on technology and trust.

Example: Brochure back cover

Example: PPT slide

DO NOT

• Only use the approved boilerplate.