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2. BASIC IDENTITY
RIPPLE
Visual composition: portrait
- Define the logo as 1/5th of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface.
- Place the ready-to-use vertical arc either on the top or at the bottom of the surface.
- Place the brand promise opposite the logo within the arc.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for all standard layouts, such as A5, A4, A3, portrait or landscape.
Link to download templates and ripple .eps files
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