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6. EXHIBITIONS
EXHIBITIONS/STALL DESIGN
Booth/stall design
At an exhibition or a fair, it is important to display the brand correctly and create interest around it. The exhibition might be indoors or outdoors, and it might be big or small with many or no products.
An exhibition often has many different types of displays, and the Chicago Pneumatic logo should be displayed prominently on several central places on displays, flags and walls. The website address should be shown somewhere on the exhibition stand.
Refer to the basic elements chapter while creating exhibition marketing material. Do not use additional colours in the exhibition booth.
Note: Do not display distributors' or clients' logos on the products at exhibitions. These can be shown on a separate sign. Always send color samples to the printer in order to show what colors you expect.
Link to download logo files
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