Logo and brand promise

The place and size of the logo must follow the brand identity rules for the communication material. This builds a strong brand identity. Refer to the table here for information on the size and placement of the logo and brand promise.

Format/Page size

US letter

A3

A4

A5 - Portrait

Poster 500 x 700 mm

Poster 700 x 1000 mm

Roll-up 850 x 2250 mm

Roll-up 1000 x 2000 mm

Logo size width mm

43.18

59.4

42

29.6

100

140

283.33

333.33

Brand promise size width mm

64.77

89.1

63

44.4

150

210

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Brand promise can only be used on the following backgounds/primary colors. The font must be Arial Bold.

Note: For color palette, refer to the Colors page

Note

Brand promise font should always be in Arial Bold.