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2. BASIC IDENTITY
LOGO AND BRAND PROMISE
The place and size of the logo must follow the brand identity rules for the communication material. This builds a strong brand identity. Refer to the table here for information on the size and placement of the logo and brand promise.
Brand promise can only be used on the following backgounds/primary colors. The font must be Arial Bold.
Note: For color palette, refer to the Colors page
Format/Page size
US letter
A3
A4
A5 - Portrait
Poster 500 x 700 mm
Poster 700 x 1000 mm
Roll-up 850 x 2250 mm
Roll-up 1000 x 2000 mm
Logo size width mm
43.18
59.4
42
29.6
100
140
283.33
333.33
Brand promise size width mm
64.77
89.1
63
44.4
150
210
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Note
- Brand promise font should always be in Arial Bold.