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7. PREMISE BRANDING
ON-SITE BRANDING EXTERNAL
The exteriors of an office facility create the first impression on clients and first-time visitors to the premises. It is important to create a distinctive impression that is consistent with the brand's personality, profile and legacy. In this regard, keep in mind the primary colors of Chicago Pneumatic: black, red, white and grey. Also, pay attention to the placing of signage while approaching the office premises which will make it easier for clients and first-time vistors.
The logo must be placed fairly prominently on external-facing areas of the facility. Put in place the necessary signage to ensure that the office is easily discoverable and parking spaces, reception areas and blocks can be located.
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Link to download logo files
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