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BRAND BUILDING AND MESSAGING FRAMEWORK
The messaging framework is vital in building a strong brand with a clear identity. It explains how we express ourselves and how our dealers and customers should perceive us today and going forward.
Our brand promise 'People. Passion. Performance.' explains our philosophy. 'People' explains out relationships and emphasizes that we are not only about products alone. 'Passion' is about customer commitment and conveys energy and ambition. 'Performance' is about delivering with the promise of consistent quality, thereby creating greater value for our dealers and customers.
Words that define the brand promise and identity
People
Global partner network
Local support
Problem-solving R&D
Application expertise
Technical support
Relationships
Passion
Legacy
Trust
Commitment
Loyalty
Pride
Performance
Reliability
Intelligent technology
Durability
Safety & ergonomics
Innovation
Availability & deliverability
Messaging framework based on the above words
What's so special about Chicago Pneumatic People?
- We manage your productivity through a global network of service and support
- Our people are passionate about solving your problems
- It's our business to keep your business up and running wherever you are
The Passion that builds the brand
- 120 years of passion for performance
- We are passionate about improving your productivity
- We are family – a global network with local expertise
Caring for your Performance
- Performance that stands the test of time
- Intelligent technology you can trust
- Hardworking products designed for safe operations wherever you are