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2. BASIC IDENTITY
RIPPLE
Visual composition: narrow
- Define the logo as 1/3rd of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface, and place it directly on the image.
- Considering the visibility, always place the arc on the top in the case of such formats.
- Place the brand promise or website URL opposite the logo.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility at the top, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for narrow layouts such as web ads.
Link to download templates and ripple .eps files
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