Vehicle Branding

With the potential of receiving countless impressions a day, branded vehicles serve as a mobile branding opportunity and go a long way in building a brand's trust and reliability. Observe these guidelines for consistency and impact.

All graphic design elements placed on commercial vehicles must be reproduced only from approved artwork originals. The logo rules must be followed as stated in the Logo page. Make sure that the surface of the doors is flat and the logo is never tilted. On trucks, place the logo on the front doors and, where suitable, on the sides and the back of the vehicle. The logo should be positioned on both sides and the back of company vehicles. Not more than two logos per side should be placed on larger cars. Make sure that you have enough free space around the logo. If used on the sides of the vehicle, the service identifier may be used in combination with a phone number or a website address. The typeface must be Arial.

Company vehicles

On larger vehicles like vans, the area on the side can be used as a billboard for campaigns. Always display a contact number, a generic service number or a toll-free number and web address.
For service vehicles, always specify what the service is for (e.g., Compressed Air Service).

Link to download print templates

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