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1. Introduction
STYLE GUIDE
Our written style is focused and direct. When it comes to spelling and style, we follow the conventions of US English. Where there is scope, be conversational as a means of building engagement and creating interest. Write positively, and avoid negatives (e.g., don’t and can’t) except in case of cautionary instructions.
Headlines and body text
All headlines/titles must be in bold. Headlines must be in sentence case. For main headlines (level 1) of printed material, use Arial. Body text will be in sentence case, and proper nouns and job titles will be capitalized.
Company name in body text
Chicago Pneumatic
CHICAGO PNEUMATIC
Date/time | Measurement and units | Decimals
This will be decided by offices in each country according to their own country/language rules.
Usage of '&'
Ampersands (&) are acceptable when used in trade names, formal names and lists. They should not be used within body copy.
Acronyms and abbreviations
Write in full the first time, followed by the acronym/abbreviation in brackets; thereafter, use the acronym on its own.
Job titles
Capitalize the job titles of Chicago Pneumatic employees. When referencing job titles for people outside of Chicago Pneumatic, use lower case.
Product manager (external reference)
Product Manager (Chicago Pneumatic employee)
Range
Use a unspaced en dash to denote a range, e.g., 280–320 V.
Regions and areas
Specific regions – uppercase
E.g., the North West, South East
General areas – lowercase
E.g., northwest England, the south east
References to countries
UK
USA
European Union (EU)
U.K.
United Kingdom
U.S.A
United States of America
Spellings
We use US English spellings in all countries except the UK where we use International spellings (UK standard).
recognize
recognise