BRAND IMAGES: Conceptual images

Conceptual images feature people, objects and nature in a variety of scenarios and industry-specific situations. Conceptual images are used to show how our products add value to life.

The images should be in grayscale, and some part of it should be highlighted in Chicago Pneumatic red (red should take up a maximum of 30% of every image).
Depict various scenarios featuring industry, people, objects or nature.
The images should be realistic; avoid abstraction.
Always work with creative angles and depths.

The Chicago Pneumatic red must be applied consistently in each image.
Always follow the highest legal guidelines relating to safety and protective equipment.
While buying stock images, make sure that you acquire the right licensing agreements and photo rights, and maintain proof of that.