BRAND IMAGES: Application images

These images feature people in their work environment or people using our products in their work environment. The image should be in grayscale, and there must be a dash of red on the product or any other object (e.g., attire) as part of the design.

Work environment images that feature people in their work environment are preferred for the cover. Cover images are used on the front covers of all communication material, landing pages and social media pages as well as website banners.

Work environment images may either be generic or depict actual work settings. Treatment will vary accordingly. Note that the application images (depicting actual work settings) will be available in the gallery; generic stock images will need to be purchased according to the requirement.

While showcasing products, try and include relevant human elements rather than just the products.
While featuring employees, we need to convey happiness, passion, excitement, diversity and determination in sync with our culture.
Show collaboration/partnership/interaction.
The focus should be on people as well as the background that shows the work environment or the relevant context.

There should be depth of field.
Work with creative angles/light/depths.
We need to show diversity among people.
Always follow the highest legal guidelines relating to safety and protective equipment.
The Chicago Pneumatic brand image style is preferred for main collateral like brochure covers and posters; other images like application photos can be used as they are.

To access the image gallery

Click here