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© 2024 Chicago Pneumatic I www.cp.com
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Brand manual - Edition 2024
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1. Introduction
Introduction
Brand promise and boilerplate
Brand building and messaging framework
Brand personality
Employee Value Proposition
Tone of voice
Style guide
Brand governance
Copyright information
Accessibility guidelines
Responsibility and contacts
2. Basic identity
Logo
Logo and brand promise
Colors
Typography
Ripple
Word cloud
Brand images
Boilerplate usage
Table styles
Charts and graphs
Icons
Illustrations and infographics
3. Digital media
Video and motion branding
Website and intranet branding
Social media
Presentation (PPT)
E-mail signature
4. Print media
Brochure
Posters & roll-ups
Flyers
Advertisements
Magazines
Certificates
Business cards, address labels and compliment slips
Business letterheads and envelopes
Vehicle branding
Package labels
5. Promotional material
T-shirts and giveaways
6. Exhibitions
Exhibitions/stall design
7. Premise branding
Om-site branding external
Interiors
Flags
8. Public relations
Press releases
2. BASIC IDENTITY
BRAND IMAGES
Product showcase backgrounds
In situations where real application images are not available and conceptual images do not fit the purpose, you can use product cutout images with 20% black background.
In cases where the products need to be highlighted, they should be used as cutouts with the realistic drop shadow and the background should be 20% black.
  • Always use 20% black for the background.
  • You can use a black or white arc template from the library.
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To access the image gallery
Click here