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2. BASIC IDENTITY
BRAND IMAGES
Product images
These are product image free cuts with a white background. Product images are used on all product catalogs and product related marketing material. They should always be taken by a professional photographer.
  • Work with photo angles that create perspective
  • Match the red in the image with Chicago Pneumatic red
  • Place the product images on a white background
  • Add a realistic drop shadow (this rule does not apply to hand-held tools and equipment; examples shown on the bottom left)
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DO NOT
• Squeeze and change the proportions of photos • Change the color of the product image
To access the image gallery
Click here