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2. BASIC IDENTITY
BRAND IMAGES
Product images
These are product image free cuts with a white background. Product images are used on all product catalogs and product related marketing material. They should always be taken by a professional photographer.
- Work with photo angles that create perspective.
- Match the red in the image with Chicago Pneumatic red.
- Place the product images on a white background.
- Add a realistic drop shadow (this rule does not apply to hand-held tools and equipment; examples shown on the bottom left).
DO NOT
• Squeeze and change the proportions of photos
• Change the color of the product image
To access the image gallery
Click here