YouTube thumbnails

For each video that is uploaded to the channel, it is recommended that a custom thumbnail is selected to promote the video. Having unified thumbnail designs, communicates the channel structure alongside the content of the videos.

In order to establish a uniform visual identity for the Chicago Pneumatic YouTube channels, it is important that the thumbnails follow the same template consisting of three graphical elements: image, logo, and text.

The Arial font is used for the text and it can be a combination of Regular and Black type to highlight part of the title.

Logo placement on the thumbnail

Adding the logo to the YouTube thumbnail is a crucial parameter to increase our brand awareness. The logo size should not be too big, as it distracts from the thumbnail's overall message. It should be compatible with all the devices and screen resolutions. Adding Chicago Pneumatic logo to the left corner of the thumbnail image works well. Do not place the logo on the right bottom corner, as that's where YouTube displays the duration of your video for viewers.

Generic video thumbnail

Link to download YouTube thumbnail templates

Click here