Text hierarchy

On the main collateral, text may be in either black or white. Grayscale may be used in digital media for functional reasons. Type size, line spacing and the distance between the text hierarchies can be freely selected.

It can be adapted to the requirements, context or statement of an application. Readability and contrast can be improved by adjusting the type weight and spacing, and in animations, font variation can be considered for creative freedom.

First headline

Arial Black

Sub headline

Arial Bold

Intro text

Arial Bold

Body text

Arial Regular

Use of typography for individual text elements:

Headlines and sub-headlines in Arial Black and Bold, respectively
Body copy in Regular
Highlights in Bold
Footnotes and reference text in Italic
Headline color for internal pages: black, CP red and white

Typography always appears as follows:

in ragged type
preferably left-aligned
in sentence case

Note: For actual use in the communication collateral, refer to DIGITAL MEDIA & PRINT MEDIA page

Example 1

Body text, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim adveniam.

Example 2

Body text, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim adveniam.