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BASIC IDENTITY
TYPOGRAPHY
Print and digital
Arial is a familiar, highly-readable sans-serif font that is pre-installed on most systems. As a pre-installed font, it offers the additional advantage of reducing the load times of pages or collateral being viewed online.
The typeface chosen for all Chicago Pneumatic printed and digital material is Arial. It is available in regular, narrow and black.
No other typeface should be used in any form of communication. The fonts should not be extended, condensed or distorted in any way.
For marketing material in the Chinese language, use SimSun and SimHei font as shown below.
SimSun Regular 正文文本 正文文本 SimHei Regular 标题文字 标题文字金,
Arial Black
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Bold
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Regular
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Bold
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Bold Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+