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3. DIGITAL MEDIA
VIDEO AND MOTION BRANDING
Other components
Name tag
We use name tags to introduce a person with their name and title. Use a red or black text box as shown below. Name tags can be placed on the left or right side of the video.
Name-tag.png
NameTag_Edit.jpg
Editable field: 1 Name text field 2 Title/designation text field 3 City/country text field 4 Black box (On/Off) box color 5 Adjust horizontally 6 Adjust vertically
Headline
A simple headline template is to be used to present a new subject or as a divider between parts of the video.
Opacity60.jpg
Headline_Edit.jpg
Editable field: 1 Headline text 2 Background opacity
Aim for short headlines with a maximum number of 20 characters per line.
Subtitle
To make your content accessible to a larger audience, such as viewers on social media platforms whose viewers may mute the sound, subtitles can be very useful. Many video players such as YouTube have a built-in subtitle option. Therefore, pre-rendered subtitles may be redundant.
Editable field: 1 Text field
Transition
In order to achieve brand consistency in our videos, it is important to make use of transitions. The transition can be used in the middle of the video, as change in the scenes, as a bumper, or as a section divider.
Editable field: 1 Background opacity