General guidelines

On social media platforms such as Facebook, LinkedIn and Instagram, we need to make sure that the correct social media profile logo is used with correct colors and free space. You should also use the brand personality and tone of voice while writing for social media. To know more read about brand personality and our tone of voice.

Image selection

To ensure the post image is clearly visible on all devices, try keeping the image’s focal point in the center of the image.
You may use a combination of the Chicago Pneumatic ripple, logo and text.
The color of text may vary (white or black) as per the background of the image.
The font must be Arial Black; font size can vary as per the message.
Images should be in black and white; products may be shown in full color

Link to download social media templates

Click here