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3. DIGITAL MEDIA
VIDEO AND MOTION BRANDING
General guidelines
The Chicago Pneumatic motion-branding package consists of flexible templates. They are visually consistent but flexible enough to fit all kinds of film productions communicating the Chicago Pneumatic brand.
Transparency
Opacity 40%
Opacity 60%
Opacity 80%
Opacity 100%
Depending on brightness and contrast of the underlying video clip, the amount of background opacity may need to be adjusted. Aim for a good balance between the video source and template background.