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3. DIGITAL MEDIA
WEBSITE AND INTRANET BRANDING
Colors
The colors shown here refer to the color variants for website elements. They include Chicago Pneumatic red, black, light gray and white.
RGB 237 28 46
HEX #ED1C2E
RGB 0 0 0
HEX #000000
RGB 204 204 204
HEX #CCCCCC
RGB 255 255 255
HEX #FFFFFF
Fonts
The typeface chosen for all Chicago Pneumatic digital material is Arial. It is available in regular, bold, narrow and black. No other typeface should be used in any form of communication. The fonts should not be extended, condensed or distorted in any way.
Arial Black
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Bold
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Regular
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Bold
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Bold Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Arial Narrow Italic
ABCDEFGHIJKLMnopqrstuvwxyz 1234567890 !@#$%^&*()-=+
Call-to-action
The primary color for call-to-action buttons are Chicago Pneumatic red/black with reverse text (1), but you can use other combinations (2) if required as long as visibility is considered.