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© 2024 Chicago Pneumatic I www.cp.com
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Brand manual - Edition 2024
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1. Introduction
Introduction
Brand promise and boilerplate
Brand building and messaging framework
Brand personality
Employee Value Proposition
Tone of voice
Style guide
Brand governance
Copyright information
Accessibility guidelines
Responsibility and contacts
2. Basic identity
Logo
Logo and brand promise
Colors
Typography
Ripple
Word cloud
Brand images
Boilerplate usage
Table styles
Charts and graphs
Icons
Illustrations and infographics
3. Digital media
Video and motion branding
Website and intranet branding
Social media
Presentation (PPT)
E-mail signature
4. Print media
Brochure
Posters & roll-ups
Flyers
Advertisements
Magazines
Certificates
Business cards, address labels and compliment slips
Business letterheads and envelopes
Vehicle branding
Package labels
5. Promotional material
T-shirts and giveaways
6. Exhibitions
Exhibitions/stall design
7. Premise branding
Om-site branding external
Interiors
Flags
8. Public relations
Press releases
4. PRINT MEDIA
BROCHURE
Back cover: portrait and landscape
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Logo: 1/5th of the width of the shortest edge
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Boilerplate: check the guideline on Boilerplate usage
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World map: Always use the ripple version
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Arc: Always use black on the top; the arc must be at 40% of the page height from the top
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Distributor box: It can be adjusted as per need
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Website: Arial Bold, 10pt
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Printline: Arial Regular, 7pt
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Link to download print templates
Click here