Apart from conveying the facts, a brochure must also hold the attention of the reader and establish the distinct brand character and values. Observing the guidelines goes a long way toward creating an effective, well-designed brochure.
Front cover – portrait and landscape
- Logo: 1/5th of the width of the shortest edge
- Brand Promise: 150% of logo width
- Brand Promise: Arc can be black or white and can be placed on the top or at the bottom.
- Cover Image: Leave enough room for the ripple.
- Ripple Size: Minimum 125 mm and maximum 150 mm; transparency can be adjusted from 20% to 80%.
Inside pages
The ripple and ring can be used as separate design elements with creative freedom.
- Make sure you use brand colors, fonts, designs and styles.
- Use of a white or black ring is only allowed for inner pages.
- The full ripple can be used as per the requirement and availability in the gallery.
Back cover: portrait and landscape
- Logo: 1/5th of the width of the shortest edge
- Boilerplate: Check the guideline on boilerplate usage.
- World map: Always use the ripple version.
- Arc: Always use black on the top; the arc must be at 40% of the page height from the top.
- Distributor box: It can be adjusted as per need.
- Website url: Arial Bold, 10pt.
- Printline: Arial Regular, 7pt.
