Our color palette has eight colors: four primary colors and four secondary colors. Each secondary color has an associated tint, which must always be used in combination with the main color.
Red, black, gray and white are the Chicago Pneumatic brand colors. The primary brand colors are of equal importance and should always appear in full tone. These colors should not be darkened or lightened, and their opacity must not be altered.
Primary brand color palette
The Chicago Pneumatic red and Chicago Pneumatic black play a vital role in establishing a clear and a powerful image of the brand. These are the most important colors in our visual identity and should always be the dominant colors in communication material and other visual applications.
CP Red
CMYK 0 100 91 0
RGB 237 28 46
Pantone® 485 C
HEX #ED1C2E
CP Black
CMYK 30 30 30 100
RGB 0 0 0
Pantone® Black
HEX #000000
Light Gray
CMYK 0 0 0 30
RGB 204 204 204
30% of Pantone® Black
HEX #CCCCCC
White
CMYK 0 0 0 0
RGB 255 255 255
Pantone® White
HEX #FFFFFF
The colour palette can be extended to include grey tones ranging from white to black.
Secondary brand color palette
If the four primary brand colors are not enough, use these secondary brand colors for charts and infographics.
The additional colors are to be used only for charts and infographics.
Golden Yellow
CMYK 20 40 100 5
RGB 197 147 41
HEX #C59329
Orange
CMYK 10 70 100 0
RGB 223 109 39
HEX #DF6D27
Green
CMYK 90 30 100 25
RGB 0 109 56
HEX #006D38
Burgundy
CMYK 30 100 90 40
RGB 122 18 28
HEX #7A121C
For text, only use 100% black (CMYK 0 0 0 100).