From the lobby and reception through the hallways and conference rooms, the interior presents valuable estate for meaningful branding. It is important that the branding is cohesive and creates a sense of continuity among employees and visitors. Make sure to be mindful of the needs of visitors by way of directional signage. It should be easy to locate emergency exits and restrooms.
The logo must be placed at the entrance door and the reception. The reception desk may have a Chicago Pneumatic table flag and branded stationery, while the lobby and reception area can have a prominent image that captures the culture and core values of the brand.
