When it comes to credibility, no other type of advertising matches the trust enjoyed by print advertisements. Print ads have a higher recall value when compared to digital ads and are important for market penetration. To work right, a print ad needs to follow guidelines that work to establish our brand value and character.
Portrait and landscape
While creating a print ad, always use the print ad template for easy application of the various elements. It is crucial that the header and footer are consistent with the Chicago Pneumatic identity.
Check the multimedia gallery for images. Also, refer to the brand image guidelines when dealing with images.
The templates are available in the Communications Forum in the Hub.
- For text-heavy ads, the arc height can be adjusted vertically as per the text.
- Never use black arcs for product cutouts.
Example: A4 ad
Example: US letter ad
Example: A4 ad landscape
Example: US letter ad landscape