The ripple is a unique graphical pattern. It is formed by the combination of concentric arcs proceeding out of the central ring. The ripple is used primarily in high-visibility brand carriers such as the cover slide of PowerPoint presentations, the front cover of brochures, printed materials, advertisements, posters, billboards and more. It can also be used as a graphical element on the walls of office premises and the inner pages of magazines and brochures.
The ripple is primarily used in combination with the logo and brand promise. The size and placement of the ripple are defined by the free space within the image and text. The ripple offers the advantage of flexibility in its sizes and color.
A combination of the red ring and a grey spiral pattern suggests the impact and resonance associated with power tools, compressors and construction equipment.
Ripple formation
Whether it's through drilling, tightening, fixing, joining, air compression, breaking or blasting, the ripple captures the energy and power we bring to operations across industries – from infrastructure and maintenance to construction and a wide range of industrial applications.
Ring + Ripple = CP Ripple
Y = height of the logo
Ripple color, positioning and text placement
The color of the ripple is defined by the image or background. If the image is dark, then it is preferable to use a lighter version of the ripple, and if the image is light, then a darker version of the ripple is preferred. The red ring should be used consistently. The color of the text within the ripple may vary depending on the background contrast; it may be white or black. The margin around the text is the height of the logo (Y).
The transparency of the ripple can be adjusted from 20% to 80%. However, the red ring should always be solid, so the transparency should be 0%. The minimum ripple size is 125 mm. For standard collateral, the maximum size is 150 mm.
Minimum ripple size: 125 mm
Maximum ripple size: 150 mm
Ripple transparency Black 20% min
Ripple transparency Black 80% max
Ripple transparency White 20% min
Ripple transparency White 80% max
The arc
To safeguard our logo and brand promise, we have introduced a supporting brand element: an arc.
It would be preferable to have the arc included in every collateral. It may be white or black. The size of the arc is defined by the height of the CP ring. No transparency is allowed. It can be placed either on the top or the bottom of the page.
The development and the specifications of the arc are shown in the steps below for your information. However, you will not need to create the arc, as they are already available in the templates that you wish to use. The preferred logo position within the arc is the top left or the bottom right corner. The brand promise is always placed opposite the logo and should be aligned with the top or bottom of the logo as shown in the examples here.
Placement of the arc
It would be preferable to have it included in every collateral. It may be white or black. The size of the arc is defined by the height of the CP ring. No transparency is allowed. It can be placed either on the top or at the bottom of the page. The preferred logo position within the arc is the top left or the bottom right corner. The brand promise is always placed opposite the logo and should be aligned to the top or bottom of the logo as shown in the examples here.
Note: For more on logo usage, go to the section on our logo.
Adaptibility
Though the position of the ripple is flexible, make sure that the red ring is always placed well within the margins. Also, never place the ripple at the center of the page. The ripple must always be placed off-center. The standard ripple unit is provided in the templates.
Maintain sufficient frees pace between the red ring and the text as shown here.
Different ripple placements
Visual composition
Portrait
- Define the logo as 1/5th of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface.
- Place the ready-to-use vertical arc either on the top or at the bottom of the surface.
- Place the brand promise opposite the logo within the arc.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for all standard layouts, such as A5, A4, A3, portrait or landscape.
Landscape and square
- Define the logo as 1/5th of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface.
- Place the ready-to-use vertical arc either on the top or at the bottom of the surface.
- Place the brand promise opposite the logo within the arc.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for all standard layouts, such as A5, A4, A3, portrait, landscape or square.
Example: Landscape format
Example: Square format
Wide and ultra-wide
- Define the logo as 1/3rd of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface and directly on the image.
- Due to limitation of space, the arc should be omitted in wide and ultrawide formats, while other brand elements should be retained as usual.
- Place the brand promise opposite the logo.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for wide and ultra-wide layouts, such as banners and ads.
Example: Wide format
Example: Ultra-wide format
Narrow
- Define the logo as 1/3rd of the width of the shorter edge.
- Place the logo as per the guidelines with 'Y' as the margin of the surface, and place it directly on the image.
- Considering the visibility, always place the arc on the top in the case of such formats.
- Place the brand promise or website url opposite the logo.
- Place and adjust the image in the defined area.
- Place the ripple as per visibility at the top, and set the transparency as required.
- Place the text within the red ring leaving sufficient free space (either white or black) around the text.
- Follow the same steps for narrow layouts such as web ads.
