Logo and brand promise

The place and size of the logo must follow the brand identity rules for the communication material. This builds a strong brand identity. Refer to the table here for information on the size and placement of the logo and brand promise.

Size

Format/Page size Logo size width mm Brand promise size width mm
US letter 43.18 64.77
A3 59.4 89.1
A4 42  63
A5 – Portrait 29.6 44.4
Poster 500 x 700 mm 100 150
Poster 700 x 1000 mm 140 210
Roll-up 850 x 2250 mm 283.33 -
Roll-up 1000 x 2000 mm 333.33 -

Color and font

Brand promise can only be used on the following backgounds/primary colors. The font must be Arial Bold. 

Brand promise example.
Brand promise example.
Brand promise example.
Brand promise example.
Brand promise example.
Brand promise example.
Brand promise example.
Brand promise example.

Note: For color palette, go to the section on colors.

Note

Brand promise font should always be in Arial Bold.