Social media posts on behalf of the Group should reflect our vision, values and culture in a positive way and be used as a tool for supporting the business and building our corporate brand. It is important that all our social media accounts reflect the core of our brand. As an increasingly important touchpoint with our stakeholders, this is necessary to protect our brand.
General guidelines
On social media platforms such as Facebook, LinkedIn and Instagram, we need to make sure that the correct social media profile logo is used with correct colors and free space. You should also use the brand personality and tone of voice while writing for social media. Please follow our brand personality and our tone of voice.
Image selection
- To ensure the post image is clearly visible on all devices, try keeping the image’s focal point in the center of the image.
- You may use a combination of the Chicago Pneumatic ripple, logo and text.
- The color of text may vary (white or black) as per the background of the image.
- The font must be Arial Black; font size can vary as per the message.
- Images should be in black and white; products may be shown in full color.
Post layouts
Creatives used on social media need to reflect the same consistency required in other channels. Make use of black and white images with a dash of Chicago Pneumatic red and make use of the Chicago Pneumatic ripple along with an arc on the lower edge for a bit of flair where necessary.
The Chicago Pneumatic ripple can be used in different formats, but in order to remain aligned and consistent with other brand elements, there are templates that help maintain consistency while exploring creative freedom in social media posts.
| Social media platforms | Profile image (in px) | Cover image (in px) | Post (in px) | Story (in px) | Video (in px) |
|---|---|---|---|---|---|
| 180 x 180 | 820 x 312 | 1200 x 630 | 1080 x 1920 | 1280 x 720 | |
| 300 x 300 | 1192 x 220 | 1200 x 627 | 1080 x 1920 | 640 x 360 (minimum) 1920 x 1080 (maximum) | |
| 110 x 110 | NA | 1080 x 1080 | 1080 x 1920 | 600 x 315 600 x 600 600 x 750 |
|
| 400 x 400 | 1500 x 500 | 1024 x 512 | 1080 x 1920 | 600 x 600 640 x 360 |
Note: The above data should be regularly verified online with the most recent updates.
YouTube
Banner image specification
To ensure our banner image is visible on all devices, place the major part of the image in the defined "safe zone".
Examples
YouTube thumbnails
For each video that is uploaded to the channel, it is recommended that a custom thumbnail is selected to promote the video. Having unified thumbnail designs, communicates the channel structure alongside the content of the videos.
In order to establish a uniform visual identity for the Chicago Pneumatic YouTube channels, it is important that the thumbnails follow the same template consisting of three graphical elements: image, logo, and text.
The Arial font is used for the text and it can be a combination of Regular and Black type to highlight part of the title.
Logo placement on the thumbnail
Adding the logo to the YouTube thumbnail is a crucial parameter to increase our brand awareness.
The logo size should not be too big, as it distracts from the thumbnail's overall message. It should be compatible with all the devices and screen resolutions.
Adding Chicago Pneumatic logo to the left corner of the thumbnail image works well.
Do not place the logo on the right bottom corner, as that's where YouTube displays the duration of your video for viewers.
Thumbnail size
1280 px X 720 px
YouTube thumbnail categories
We have three different categories of video thumbnails. Make sure you pick the template that fits the right category. It is recommended to use the templates as is, without any edits. Refer to the examples shown here.
- Generic videos - Employer branding, brand videos
- Product videos - Product launch videos, informative product videos
- 'How to' videos - Unboxing, training videos
Examples: Generic video thumbnail
Examples: Product video thumbnail
Examples: 'How to' video thumbnail
