Videos are immersive and an effective storytelling medium for a brand. To ensure that videos and other motion graphics are consistent with Chicago Pneumatic’s brand identity and create the maximum impact, we have dedicated this section to video and motion branding.
Overview
All components in the motion branding toolbox are designed to express the Chicago Pneumatic brand. To guarantee consistency, use our templates for all versions of the graphic assets.
All components are Essential Graphics Templates that can be imported into the existing Adobe Premiere projects from Adobe Libraries.
Intro
Name tag
Headline
Subtitle
Transition
Outro
How to sync templates with Adobe softwares
Go to the templates. Click on the "follow library" button, as seen in the image below.
General guidelines
The Chicago Pneumatic motion-branding package consists of flexible templates. They are visually consistent, but flexible enough to fit all kinds of film productions communicating the Chicago Pneumatic brand.
Transparency
Depending on brightness and contrast of the underlying video clip, the amount of background opacity may need to be adjusted. Aim for a good balance between the video source and template background.
Technical guidelines
Before starting make sure Adobe After Effects and Adobe Premiere Pro are installed on your system. Arial is the font used in all motion branding templates. Regardless of if you work with the templates in Adobe After Effects or Premiere Pro, make sure you have the right font installed on your system and look out for any warning messages. In order to achieve the right colors and transparencies in Premiere Pro, activate the Software Only renderer. This can be done when creating a new project.
After Effects projects are fully compatible with Premiere Pro. Instead of rendering from After Effects, you can do it directly in Premiere Pro.
How to use the templates in Premiere Pro
- Drag the template from Essential Graphics (Browse mode) (A) into the Timeline (C).
- Double click the template in the Timeline (C). This will open the Edit mode in Essential Graphics Window (B).
- Edit properties in the Essential Graphics window (B). Empty text fields will not appear in the final layout shown in the Program Monitor (D).
- All changes will appear in the Program Monitor (D). Play it through to check for errors in the content or the animation.
After Effects
When not editing in Premiere Pro, render your graphics directly from After Effects.
How to use the templates in After Effects
- If the panel is not already open, select Essential Graphics in the Window menu.
- In the Master dropdown menu of the Essential Graphics panel (A), select the desired template (B).
- All properties, including text fields, sliders and checkboxes, can now be adjusted in the Essential Graphics panel instead of in the layers in the timeline.
Intro
Start all videos with the predefined Chicago Pneumatic video introduction. The short intro is preferred for videos that will be uploaded to social media channels where viewers would prefer a faster pace. The long intro can be used on occasions such as seminars and presentations and on owned media, especially websites.
Short intro
Editable fields:
- Background opacity
Long intro
Editable fields:
- Background opacity
*Intro and minimal intro has a background music. Do not delete the music.
Other components
Name tag
We use name tags to introduce a person with their name and title. Use a red or black text box as shown below. Name tags can be placed on the left or right side of the video.
Editable fields:
- Name text field
- Title/designation text field
- City/country text field
- Black box (On/Off) box color
- Adjust horizontally
- Adjust vertically
Headline
A simple headline template is to be used to present a new subject or as a divider between parts of the video.
Aim for short headlines with a maximum number of 20 characters per line.
Editable fields:
- Headline text
- Background opacity
Subtitles
To make your content accessible to a larger audience, such as viewers on social media platforms where viewers may mute the sound, subtitles can be very useful. Many video players such as YouTube have a built-in subtitle option. Therefore, pre-rendered subtitles may be redundant.
Editable fields:
- Text field
Transition
In order to achieve brand consistency in our videos, it is important to make use of transitions. The transition can be used in the middle of the video, as change in the scenes, as a bumper, or as a section divider.
Editable field:
- Background opacity
Outro
Close all videos with the Chicago Pneumatic outro, which ends with the brand promise: People. Passion. Performance.
Editable field:
- Background opacity
*Outro has a background music. Do not delete the music.